FIRST LOOK | THE COVETED FENTY PUMA BY RIHANNA SS17 COLLECTION
Posted on 03 March 2017
Previewed last September at Paris Fashion Week, the coveted collection – a delectable mash-up of 18th Century French Rococo and Neo Classical flair with athletic street styling, will soon be within your grasp with new arrivals launching every month through June 2017.
The Spring 2017 collection apropos for the season stuns in a mélange of extravagant fabrics, intricate ruffles and pleating, Chinoiserie, corsets galore, playful bows and gender bending silhouettes in a delicate color palette of blush, mint green, lavender, pink, blush and white. PUMA’s sport heritage echoes through as Rihanna brilliantly reimagined and transformed traditional track suits, boxing robes, tennis dresses, polos and iconic footwear silhouettes. Maximalist at best, she played up with exaggerated and oversized shapes and contrasted soft hues with hard edged street-inspired looks for both men and women.
“It is as if Marie Antoinette went to the gym!” Rihanna says about the collection. “I’m very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection. Now, I can’t wait for everyone to wear it their own way, mix and match and represent their FENTY X PUMA favorites in their everyday style.”
First to release are head-turning footwear styles that caused a ruckus in the fashion world when they first graced the Paris runway. The FENTY x PUMA Bow Slides in olive branch and silver pink elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow. The theme continues with the FENTY x PUMA Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink.