Men's Dead. Than. Cool.

Dead. Than. Cool. offers handcrafted, high-quality apparel using Italian and Japanese denim sourced in Paris. It focuses on letting people express themselves and doesn't dictate what style is "cool"; it was created out of a desire to reimagine and reinvent existing clothing pieces. The brand name came from Kurt Cobain’s lyric "Monkey See Monkey do, I'd rather be dead than cool."