MEN'S KARHU

Created in 1916 in a small workshop in Helsinki, Karhu - the Finnish word for "bear" - soon became synonymous with success when it created footwear for "The Flying Finns" - Paavo Nurmi won nine Olympic gold medals in its footwear, springboarding the brand to stardom. Its Mestari collection - the Finnish word for "champion" - is testament to its success at multiple athletics championships. Collaborating with universities and tech firms alike, Karhu continues to innovate its line-up without ever compromising the individuality that the company has showcased for over 100 years.