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Men's New Balance

Founded in Boston, Massachusetts by English immigrant William J Riley, the New Balance Arch Support Company - as it was once known - was initially created to develop orthopaedic footwear, providing people who spent all day on their feet with greater comfort... and "new balance." After hiring traveling salesman Arthur Hall in 1927, New Balance soon became a household name, despite not being sold in stores. New Balance made its first running shoe for its hometown running team, the Boston Brown Bag Harriers, in 1938 by using kangaroo leather and a crepe sole. Soon, it was developing footwear for tennis, boxing, and baseball. By 1960, the company created the Trackster, its first running shoe in different widths, and the rest was history - so began its meteoric rise to fame, developing its iconic "N" logo on its first-ever pair of 320s in 1976. In the decades that followed, New Balance sneakers have been on the feet of US presidents, tech moguls, international athletes, platinum-record bands, and many more.





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