Elite performance meets style with On Clothing. Established in 2010 by retired three-time world duathlon champion and multiple Ironman winner Olivier Bernhard, the company was initially devoted to finding a shoe that offered the perfect running sensation. It proved to be a huge success; as early as 2011, the Swiss Federal Institute of Technology published a study demonstrating that test runners wearing On "run at significantly lower pulse rates and lower blood lactate levels". In just ten years, On had outfitted seven million runners in over 50 countries, including a long list of Olympic athletes, who serve as brand ambassadors. Most recently, On partnered with Roger Federer created THE ROGER shoe, developed for a diverse range of athletic pursuits.