INSPIRE A SEA CHANGE | OUTERKNOWN PRESENTS IT'S NOT OK
Posted on 14 March 2017
Outerknown explores the relationship between function, style and sustainability. A Parternship between Pro-Surfer, Kelly Slater and Acclaimed Menswear Designer, John Moore, Outerknown takes the challenge of building better, more sustainable products head on.
Launching for Spring | Summer 2017 Season, the IT'S NOT OK Capsule Collection features an array of Statement Tees giving 100% of Profits to Ocean Conservancy and their mission to clean and project our oceans for generations to come.
“I created Outerknown to smash the formula. To lift the lid on the traditional supply chain and prove that you can actually produce great looking menswear in a sustainable way…the last two years have been a huge eye-opener for me. It’s clear now just how challenging it is for any brand to put sustainability at the forefront of their business and I’m proud that we’re one of the few taking the lead.”
- Kelly Slater, eleven-time World Surf League champion.