About Us

Starting with shipping a few containers of vintage clothing from the French port of Marseille back in 1984, American Rag Cie., in the last 30-odd years, has become an institution and mainstay of California fashion and culture.

Founder, owner, and author Mark Werts is recognized as one of the most innovative and trendsetting visionaries in the world in a number of areas and domains. Mr. Werts and his buying team travel the world in pursuit of
unique and exclusive merchandise to offer in their retail and online venues: American Rag store on LaBrea, AmericanRag.com and Maison-Midi.com.

Every piece is carefully selected and/or curated to reflect American Rag's dedication to heritage, style, elegance, and quality above all. We are very concerned about the value proposition of our products as well.

We want to honor the spirit of California past, present, and future. Every brand we carry has a distinct story and weaves into the eclectic patchwork of our global selection. We believe that time is a most important currency, so our team tries to save as much of our customers' time as possible by doing the product research and providing support at every step of the shopping process. Serving our customers' needs is the basis of our business, and offering our customers something new and surprising is an essential part of the American Rag DNA. We are always thrilled when you like our offering.

American Rag Cie. – good living and simple luxuries are found here.