A Passionate Revival of Timeless Fashion by American Rag.
Hello everyone, Mark Werts here. I’m excited to share some fantastic news with you today. We’re relaunching our beloved AR321 line at American Rag, and I couldn’t be prouder of what we’ve created. This collection is a labor of love, crafted with passion and precision, and I’m thrilled to tell you all about it
Meet AR321: Where Innovation Meets Tradition
Working with Alfredo Settimio on AR321 has been an absolute pleasure. Our goal was to blend innovation with tradition, creating pieces that stand the test of time. The AR321 line is not just a collection of clothing; it’s a statement, a movement, and a testament to the future of fashion.
The Inspiration Behind AR321
My inspiration for AR321 comes from years of traveling the world, exploring diverse cultures, and experiencing different styles. Alfredo and I wanted to merge the best of both worlds: innovative modern design with timeless, classic elements. This collection draws from classical garments that are not only stylish but also versatile enough to be worn in any season.
Key Features of AR321
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Sustainability and Local Craftsmanship: Sustainability is at the heart of AR321. Each piece is crafted from eco-friendly materials and made locally right here in Los Angeles. This not only supports our local artisans but also ensures that you’re wearing something that respects our planet.
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Versatility: Life is dynamic, and your wardrobe should be too. AR321 is designed for the modern lifestyle, with pieces that transition effortlessly. It’s all about versatility and ease.
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Quality and Craftsmanship: Attention to detail is what sets AR321 apart. Every garment is meticulously designed and constructed, ensuring it not only looks great but also stands the test of time. We’ve poured our hearts into every stitch, button, and seam.
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Timeless Classics: AR321 is inspired by timeless classics that can be worn year-round. These pieces are designed to stay in your wardrobe for at least 10 years, making them a valuable investment in your personal style.
My Favorite Pieces
Now, let me share some of my personal favorites from the AR321 collection:
- Cone Mills Raw Denim Jeans: These jeans are a piece of art. Made from raw denim that’s no longer available in America, they mold to your body and develop unique creases over time. I recommend not washing them to maintain their raw beauty.
- Regular Chino: Available in several colorways, these chinos are made with American materials and are perfect for any occasion. They’re comfortable, stylish, and built to last.
- Western Denim Shirt: This shirt, made from Cone Mills denim, is another favorite. It’s a beautiful piece that showcases the exceptional craftsmanship we put into every AR321 item.
The Vision for AR321
Our vision for AR321 is simple: to create something that speaks to the modern consumer’s need for both style and substance. AR321 is about versatility, sustainability, and, most importantly, individuality. Each piece is designed to be a canvas for your personal expression.
Join the AR321 Movement
I invite you to explore the AR321 collection and join us on this exciting journey. Discover pieces that resonate with your personal style and values. Let’s redefine fashion together with AR321. Remember, God is in the details, and we’ve painstakingly perfected every detail in this line.
Stay tuned for more updates, behind-the-scenes looks, and exclusive content featuring the AR321 line. Follow us on social media and sign up for our newsletter to be the first to know about new arrivals and special offers.
Thank you for being a part of the American Rag family. Here’s to a stylish and sustainable future with AR321. Have fun and give AR321 a try!
Best, Mark Werts
