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HIROSHI FUJIWARA, DESIGNER AND SELF-PROFESSED “CULTURAL DJ,” ESTABLISHED HIS NAME INTERNATIONALLY WITH EARLY CREATIVE COLLABORATIONS IN LONDON’S PUNK AND NEW YORK’S HIP HOP SCENES. HE HAS BEEN DUBBED THE “GODFATHER OF STREETWEAR” FOR PIONEERING MANY OF THE TENETS OF FASHION THAT HAVE BECOME COMMONPLACE IN STREETWEAR TODAY. THROUGH THE TOKYO-BASED BRAND, FRAGMENT DESIGN, FUJIWARA CONTINUES TO REIMAGINE MAINSTREAM DESIGN IN SUBVERSIVE MINIMALIST WAYS. WITH THE JACK PURCELL X FRAGMENT DESIGN, FUJIWARA REINTERPRETS THE CLASSIC COURT SHOE TO REMARKABLY LIGHTWEIGHT, MODERN RESULTS.