Created in London in 1995, YMC - AKA "You Must Create" - takes its name from a quote by industrial designer Raymond Loewy. YMC is inspired by workwear and military clothing, creating unisex, timeless looks that aim to subvert expectations, but remains influenced by music, literature and the arts. Today, the label has three stores in London's Shoreditch, Soho and Bloomsbury, with another outlet in Seoul, South Korea.
