Since shipping a few containers of vintage clothing from the French port of Marseille back in 1984, American Rag Cie. has become an institution and mainstay of California fashion and culture over the last 30-odd years.

Founder, owner, and author Mark Werts is recognized as one of the most innovative and trendsetting visionaries globally, and across many areas and domains. Mr. Werts and his buying team travel the world in pursuit of unique and exclusive merchandise to offer in their retail and online venues: the flagship American Rag store on LaBrea Avenue, Los Angeles, as well as both and


Every piece is carefully selected and/or curated to reflect American Rag’s dedication to heritage, style, elegance, and quality above all. We are very concerned about the value proposition of our products as well. We want to honor the spirit of California’s past, present, and future. Every brand we carry has a distinct story that weaves into the eclectic patchwork of our global selection.


We believe that time is the most important currency, so our team tries to save as much of your time as possible through product research and providing support at every step of the shopping process. Serving our customers’ needs is the basis of our business, and offering you something new and surprising is an essential part of the American Rag DNA. We are always thrilled when you like our offering.


We also believe it is important to make your own mark in fashion, so we created our in-house label AR321 to inspire the future by way of the past. These designs are constantly developing with hopes to elevate your wardrobe in a simple cutting-edge way, providing excellent value.


American Rag Cie. – good living and simple luxuries are found here.