PURPLE X AMERICAN RAG

Created to solve a "personal problem" - that men’s denim at contemporary price points is "simultaneously too simple and too complicated" - PURPLE BRAND has crashed onto the scene with simplicity at its core, moving away from an overwhelming numbers of different fits in near-identical medium and light blue washes. Its core aims are to innovate with fit, hardware and washes, at a more acceptable cost. Its range of specialised fits, including its incredible P101, will find a place in anyone's wardrobe.