LESET, founded by Lili Chemla, takes its name for the French term for "the set," specifically when pairing together the perfect outfit. Working to the principle that no-one should sacrifice comfort for style when they can have both, LESET creates essentials at an accessible price point; since launching in 2019 LESET, has been worn by celebrities including Selena Gomez, Kacey Musgraves, Kylie Jenner, and Olivia Culpo.

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